You’d think Cluetrain never happened. So many companies, and even sophisticated marketing consultancies, seem to think that tricking people into “sharing” so that their contest “goes viral” is a useful strategy. Note the recent hubbub regarding the Fast Company contest, summarized nicely by my friend Alexia: These sentiments were echoed by countless others. The biggest…
Category Archives: User Experience
Do you know who the mayor of your business is? « The BrandBuilder Blog
Olivier Blanchard has done a nice no-nonsense overview of Four Square for small businesses. All my friends and family with restaurants, spas, shops of all sorts should take this advice… Pop quiz: You own or manage a restaurant. A hotel. A coffee shop. A specialty goods store. A hot dog stand. A bank. A movie…
